01INTERNATIONALISATION
Zaragoza · Aragón · the world
People open markets.
Internationalisation · Trade fairs & congresses · MICE & destinations · Representation · Networking
MarketsEntry · expansion · growth
PeopleBuyers · partners · decision makers
TerritoriesDestinations · MICE · promotion
ImpactAlliances · continuity · business
Susana Andrés Omella · Founder & Principal Consultant
I work with markets.
But above all, with people.
Since 2010 I have connected Iberia and the Nordic countries through internationalisation, trade fairs, congresses, MICE and representation.
People, languages, cultures and networking are what move me. That is where opportunities appear that never fit inside a database.
People · Markets · Relationships · Real impact
What I do
Open. Activate. Represent. Connect.
A market, an event or a relationship: I step in when it needs to move.
IBERIA ↔ NORDIC COUNTRIES
Five countries.
One Nordic ecosystem.
Denmark · Sweden · Norway · Finland · Iceland
They share standards, networks and a deeply connected business culture. Market entry requires understanding the regional logic and activating each opportunity with the right counterpart.
Understandregional context
Identifydecision makers & allies
ActivateB2B · missions · representation
Continuepipeline · presence · relationship
Iberia → NordicsBusiness development · representation · B2B agendas · sales trips · soft landing
Nordics → IberiaTrade fairs · congresses · associations · hotels · destinations · venues
IBERNORDIK · Access · context · relationship · continuity
The North is not just another market. It is my specialisation.
Founder project · Flagship case
Organic Food Iberia
& Eco Living Iberia
Building a trade fair means building a market, buyers, brands, content and community.
Founder & Director2018–2022International communityIberia · EuropeCo-organised withDiversified Communications + IFEMA
Manifesto
People. Markets. Opportunities. Real impact.
Strategy, relationships and opportunities turned into movement.
Since 2010
Markets, fairs, institutions and people.
A career that cannot be reduced to two case studies.
2010–2018
IFEMA · Nordic countries
Representation · market development · buyers · press
2017–2022
Nordic Organic Food Fair
Spain · Portugal · LATAM
2018–2022
Organic Food Iberia · Eco Living Iberia
Founder & Director · international community
Ongoing
Chambers · institutions · associations
Missions · agendas · representation · relationships
MICE
Destinations · CVBs · hotels · venues · PCOs
Hosted buyers · sales trips · fam trips · press trips
2026
SICampo · AgroForum
Business · sector · territory
Applied sustainability · organic · circularity
Growing well is part of the strategy.
I believe in organic, circular economy and sustainability that is visible in how a project is designed, produced and connected.
RSA · 2019–20257 consecutive years · SME category
Organic Food Iberia · Eco Living Iberia · founder project
Omellå · circularity · local production
Recognition
MPI Iberian Awards 2026
Finalist · ESG category
Networking
I connect people who can make things happen.
Buyers, decision makers, chambers, institutions, associations, destinations, partners and communities.
Listen · introduce · connect · activate
Understanding how a market thinks.
ES · CA · EN · FR · DA · NO · SV · PT · IT
How we grow matters too.
People · territory · continuity
Technology partner · Evolutia Motion
Local AI.
Your data. Better decisions.
With Evolutia Motion and its REACTOR IA, I bring local AI, RAG and automation into real business data and processes.
I want AI in my business →
Associations · Community · Ecosystem
Relationships that expand what I can activate.
Sector presence, professional community and collaboration.
SECTOR ECOSYSTEMS
Hospitality · gastronomy · associations
Sector relationships and representation.
From the field
#NoSinMiMaleta
Markets are understood by being there.
Trade fairs · build-up · travel · conversations.
Founder universe
Two projects. Two ways of creating.
International business, design, sustainability and ideas turned into real projects.
International business development
IBERNORDIK
Iberia ↔ Nordics · internationalisation · trade fairs · MICE · representation · ecosystems.
Design · circularity · local production
Omellå
Design, circular economy and local production. A personal project turning materials, craft and identity into pieces with a story.
I want my Omellå →Ideas
What I see, learn and believe is worth sharing.
Nordics · MICE · markets · applied AI · sustainability.
Nordics
Five countries. One Nordic ecosystem.
Regional context before activating each opportunity.
Local AI
Own data. Better decisions.
Technology when it improves business and processes.
B2B trade fairs
A trade fair is a business platform.
Buyers, alliances and continuity.
Direct contact
Let's talk.
If you have a market to open, an event to activate, an organisation to represent — or simply think we should know each other — call me, message me on WhatsApp or let's connect on LinkedIn.
